While Google, Samsung, and Apple are busy with smartphones, smartwatches, and smartglasses, Microsoft has been working on bringing artificial intelligence to a wearable device that's a little bit more intimate - a new 'smart' bra for women!
The giant tech company has developed a smart-bra that its researchers say is used to help prevent women from over-eating when stressed.
The hi-tech bra measures the wearer’s heart rate and breathing and alerts them when their stress levels are rising by sending a Bluetooth alert to their smartphone.
Senior Microsoft researcher Mary Czerwinski hopes the bra will make women think twice before opening the fridge.
‘It’s mostly women who are emotional over-eaters and it turns out a bra is perfect for measuring the heart,’ she told Discovery News.
‘We tried to do the same thing for men’s underwear but it was too far away.’
Reaction to the bra on Twitter ranged from amusement to annoyance.Microsoft develops ‘smart’ bra
"Anyone else offended that Microsoft is devoting its tech research to a bra designed to prevent women from overeating?" tweeted a Seattle woman whose Twitter handle is @cunningminx.
Added Rachel Happe of Boston, "If nothing else convinces you we need more women in tech, this should. No, I don't want someone hacking my bra..."
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