A surprising information from newspapers, the Wall Street Journal said, the leadership of the BlackBerry is considering splitting BBM ( BlackBerry Messenger ) into a separate subsidiary, and it will be called BBM Inc.. The launch of BBM Inc. is WSJ explains a strategy for the promotion of BlackBerry and more focused on the BBM application, to thereby turn it into a valuable asset of the company. In addition, the BlackBerry also is expected to move more senior executives from the parent company to the next time BBM Inc., to help it grow quickly, especially for video and two feature called Channels of BBM BBM app.
Also related to BBM, The Verge site has recently revealed that plans multi-platform BBM has appeared within the company three years ago, when the Canadian group is thinking of putting up BBM computer . However, the plan only offers BBM for Android and iOS will be accepted.
If the BBM Inc. was established to be true, then this is a rather odd direction, but the BlackBerry smart. The separation BBM became a separate subsidiary, and put effort into developing BBM will be able to make better applications, increase competition in the market, especially when BBM is coming to iOS and Android . It is this will indirectly increase the value of BBM and BBM Inc., and therefore management of BlackBerry if selling the whole property of the company , they will get more money thanks to this strategy.
According to The Verge , TheNextWeb , WSJ
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