Will the BlackBerry Q5 Succeed in the Youth Market?

The BlackBerry Q5 is here, and it looks as though the device might end up striking out with the demographic it had hoped to reach: the youth market. According to Forbes’ Ewan Spence, it’s “Too Much Function, Not Enough Fashion
The Q5, along with the Q10 and Z10, now represent BlackBerry’s three-pronged attack at gaining in different segments of the smartphone market: the Q10 is aimed at BlackBerry enthusiasts, usually older, who use their phone for business; the Z10 is the entry into the conventional, modern smartphone market; and the Q5 is meant to appeal to younger, hip smartphone users.
The Q5, along with the Z10, represents BlackBerry’s attempt to steal some of the younger users from popular smartphone makers like Samsung (SSNLF.PK) and Apple. The phone uses BlackBerry 10, its proprietary mobile operating system, on a physical interface, which has more in common with the Q10 than the Z10.
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