MTN Nigeria has kicked off a competition for mobile applications (apps ) developers Christened MTN App Developer Challenge, it is targeted at the development of the relevant mobile applications relevant to the Nigerian market . Speaking at the launch of the itiative in Lagos, the Chief
Marketing Officer of MTN Nigeria, Larry Annetts, said: “ The MTN App Developer Challenge is a
demonstration of our
commitment to deliver a bold digital world to our various stakeholders. “ This initiative represents a tangible and credible platform to make our brand promise a reality as well as promote the growth and use of locally relevant content which would help develop the Nigerian ecosystem via partnerships that are beneficial to the ecosystem at large. ” He said mobile applications have become an essential feature for most mobile users adding that a growing number of Nigerians now rely on their mobile phones as the preferred choice to stay in touch and be developments in society . He said this has made local Nigerian mobile content more relevant and important than ever before .

According to the marketing chief , MTN , in fulfilment of its brand promise and commitment to enriching the lives of Nigerians , had partnered with neXva, a
multi - OS app ecosystem solutions provider to launch a branded version of the App Store called MTN NextApps Store . He said there are 1330 Apps on MTN store , made up of 1213 Free Apps, and 117 Premium Apps. He said the collection is growing with a large focus on Nigerian
applications.

General Manager Consumer Marketing , MTN Nigeria , Kola Oyeyemi , expressed optimism that the Challenge would produce results that are beneficial to the
country , especially in the area of development of locally relevant applications that address the needs and aspirations of Nigerians .